Tiktok: You're Wasting Time.
If you’re still on the fence about TikTok, it’s time to get off it.
This global platform is no longer just about dance challenges and lip-syncing – it’s a digital marketing powerhouse. Ignoring TikTok now means missing out on a golden opportunity to connect with 1.5 billion monthly active users.
For businesses with a smaller online presence, new social platforms can feel intimidating, but TikTok is actually a goldmine for companies finding their footing.
Here’s why:
Strategy Testing: TikTok offers a low-risk environment to experiment with content. The platform thrives on creativity and humour, making it the perfect space to test what resonates with your audience without risking your brand image.
Competitor Insights: TikTok allows you to see what other brands—big and small—are doing. You can learn from their successes and avoid their mistakes, all while keeping your investment low.
Freedom to Innovate: With a smaller online presence, you have more flexibility. There’s less pressure to stick to a rigid brand identity, giving you the freedom to explore and innovate with your content strategies.
Want proof?
In just 8 videos, we were able to acquire over 21,000 views despite having only 25 followers. This just proves the benefits that the algorithm can provide if you take the chance.
More proof?
Take Ryanair as a prime example. While not a small company, they were one of the first to fully embrace TikTok, and they’ve become a standout success. Ryanair understood that TikTok is all about creativity and humour, and they went all in.
By jumping on trending sounds, filters, and challenges, and blending them with their unique brand of humour, Ryanair created highly shareable and relatable content. The result? A massive boost in brand awareness and the creation of a community, with over 2.3 million followers since 2020.
But their success isn’t just about riding trends; it’s about understanding TikTok’s demographic. Many companies try to create engaging channels but fall short because they don’t take the time to understand the platform. Simply promoting products won’t cut it—users are tired of being bombarded with ads.
Here’s the thing: people don’t go to social media to be advertised to. They’re there to be entertained, informed, and to connect with others. That’s why Ryanair’s strategy of blending humour with behind-the-scenes content works so well. They’ve shown that if you want to succeed on TikTok, you need to be subtle with advertising, show your human side, and, most importantly, have fun.